Who We Are
Neverland Music, an artist management enterprise based in Hamburg, Germany, was founded in 2006 by Martin Schuhmacher. His previous employment in the industry included firms such as Intercord Tonträger GmbH in Stuttgart, Edel Records GmbH in Hamburg, and Yo Mama’s Recording Company GmbH in Hamburg. Working in capacities as promotion manager, in A&R, as marketing manager, head of the A&R department and general manager, during this time he primarily had success with the bands Fettes Brot, The Connells, DJ Thomilla, Marque, Azzido da Bass, Patrice and Ferris MC.
The greatest success to date came with Fettes Brot, who achieved 2 Top 10 albums, 1 Top 20 album and 2 Top 10 singles on the Alternation label. The Connells brought a radio hit entitled “74-75” that made it into the Top 10 in all European countries. At Edel the highlights included DJ Thomilla with his Top 10 album “Genuine Draft” and “Doom’s Night” by Azzido da Bass, the biggest Dance hit in the UK in 2000. And at Yo Mama’s Recording Company, as general manager Martin Schuhmacher was responsible for a Top 5 and a Top 30 album by the artist Patrice, as well as for Ferris MC’s biggest hit until now, “Zur Erinnerung”.
An artist manager is on staff alongside the founder. Sharon Kruck had previously held a position as intern at Neverland Music, and after successfully concluding her studies in Media Management while majoring in Music Management, she was promptly taken on full-time in March 2016.
Nneka was the first artist to be handled by Neverland Music and is still on board. Martin Schuhmacher has represented the vocalist since 2006. He became acquainted with her in 2004 while still general manager and in charge of A&R at Yo Mama’s Recording Company. His first step was to have her sign on with the label.
Nneka’s album “No Longer At Ease” sold over 150,000 units in Europe and achieved high rankings on the charts in Germany, France, Portugal and Switzerland. In 2009 she had a Top 20 hit in England with “Heartbeat”, and early 2010 brought “Concrete Jungle”, a compilation of her first two albums that was released in the USA by Sony Music (Epic Records). Concerts and festival tours on the road all across Europe have been organised each year from 2008 to the present. What’s more, to date there have been 6 tours across the USA and Canada, among others with The Roots, Nas & Damian Marley.